Effective Date: July, 25/2018

Uncoil Inc.

Website Privacy Notice

Uncoil Inc. (“Uncoil”, “we”, “us”, “our”) is committed to the protection of personal information. As part of this commitment, the Privacy Policy below describes how we use personal information, and the circumstances under which we may share this information.

Uncoil provides a web-based platform that gives our business partners insights into the effectiveness of their advertisements (the “Services”). This Privacy Policy applies to personal information we process in the course of providing the Services to our business partners, as well as to the personal information we collect, such as through our website, www.uncoil.ai (the “Website”).

Collection & Use of Information

Information we maintain on behalf of our business partners

In the course of providing the Services to our  business partners, we may obtain limited personal information about our business partners’ clients, employees or other authorized users of the Services as set out below:

We receive and maintain this information on behalf of our business partners in order to provide the Services, and we do not use such information for any other purpose except as set out herein or as otherwise required or permitted by applicable law. We rely on our business partners to comply with applicable privacy and related laws when collecting, using or disclosing personal information in connection with the Services.

To learn more about information we maintain on behalf of business partners, see also the section entitled “Website Information and Analytics” below.

Information we collect and use through our Website and other interactions

Website Information and Analytics

We collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity, and to monitor and improve our Website.

Cookies & Similar Technologies: The Website uses a technology called “cookies”. A cookie is a tiny element of data that the Website can send to your browser, which may then be stored on your hard drive so that you can be recognized when you return. We use cookies on the pages of the Website where you are prompted to log in or that are customizable. If you have registered with the Website, these cookies may let us know who you are and identify your browser as one that has visited the Website before and may be necessary to access your account information (stored on our computers) in order to deliver products and personalized services. We also use cookies to provide us and our service providers with information about your use of the Website that we will use to personalize the Website or other content in accordance with your interests and preferences (e.g. language or currency preference) and improve your user experience. You may set your web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the Website, you may not be able to take advantage of all of the features of the Website.

Tracer Tags & Web Beacons: The Website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on the Website. These tracer tags are used to help us optimize and tailor the Website for you and other future visitors to the Website.

Analytics: We and our third party service providers, including Google Analytics, Hotjar, and FullStory, collect, process, store and analyze information obtained from your browser when you visit our website, including IP address, device identifiers, browser characteristics, operating system details, language preferences, referring URLs, length of visits, and pages viewed. We also collect information about how you use the Services, which may include the pages most read, time spent, zoom pattern, search terms and other engagement data on the Website. We use this information in order to better understand and improve the Uncoil Website.

You can obtain additional information on Google Analytics’ collection and processing of data and data privacy and security, including how to learn more about opting out of Google Analytics’ data collection.

Hotjar stores this information in a user profile. You can obtain additional information on Hotjar’s collection and processing of data, including how to learn more about opting out of Hotjar’s data collection.  

FullStory stores some of this information to create user session replays.  You can obtain additional information on FullStory’s collection and processing of data, including how to learn more about opting out of FullStory’s data collection.  

We provide analytics to our business partners through our own proprietary dashboards, but we also use third parties such as Facebook and Shopify to help us gather and analyze information about the areas visited on the Website in order to evaluate and improve the user experience and the convenience of the Website, and to help us evaluate some of the specific information related to your Website visits.

Do Not Track Signals: Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, this website is not designed to respond to “Do Not Track” signals received from browsers. You can learn more about “Do Not Track” signals here.

Links and integrations: Our Website may contain links to other websites that we do not own or operate. Also, links to our Website may be featured on third party websites on which we advertise. Except as provided herein, we will not provide any of your personal information to these third parties without your consent. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.

Interest Based Advertising

We may use third parties such as ad networks and other advertising companies to serve advertisements on our Website and on other websites (including social media sites). These companies may use cookies, tracer tags or web beacons to report certain information about your visits to our Website and other websites and apps (such as web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are more relevant to you, both on and off our Website (including on social media sites). This information may also be used to evaluate our online advertising campaigns or to tailor marketing messages to you.

To learn more and to opt-out of having your information used for online behavioural advertising purposes by participating companies, please visit the Digital Advertising Alliance of Canada (DAAC)

Please note that if you opt out, you may still receive online advertising from us but it will not be tailored to your interests based on online behavioural information about you. To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt out again. 

Social Media

We may offer you with the opportunity to engage with content on or through third-party social networking websites, plug-ins and applications. When you engage with content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on the Website and on the third-party social networking websites, plug-ins and applications, and to provide other products or services that you may request.

Transfers and Disclosures of Personal Information

As a matter of practice, Uncoil does not disclose, trade, rent, sell or otherwise transfer your personal information, except as set out in this Privacy Policy, the Terms of Use you enter into with Uncoil, or as otherwise permitted or required by applicable law.

Service Providers: In connection with our Website you visit or the Services we provide to our  business partners, we may transfer personal information to third-party service providers who provide services on our behalf in Canada, the United States or other jurisdictions. Our service providers are given the information they need to perform their designated functions, and we do not authorize to use or disclose personal information for their own purposes. For example, we may use service providers to host the Website, send email or other communications, generate leads, process payments, provide analytics and advertising services, moderate online discussions, and run our contests and surveys. For additional information about the way in which our service providers treat personal information, please contact us as set out in the “Contact Us” section below.

Sale of Business: We may disclose or transfer personal information to a third party as an asset in connection with a prospective or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Uncoil, or as part of a corporate reorganization or stock sale or other change in corporate control.

Legal Obligations: We, our affiliates and our Canadian, U.S. and other service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, in the case of a breach of an agreement or contravention of law, for the purposes of detecting, preventing or suppressing fraud, or as otherwise required or permitted by applicable Canadian, US or other law (which may include lawful access requests by courts, law enforcement and government institutions in such foreign jurisdictions). Where disclosure of your information is required by applicable law, we promptly notify you prior to complying with such requirements (to the extent we are not prohibited from doing so).

We may also disclose personal information where necessary for the establishment, exercise or defense of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.


We maintain reasonable administrative, technical and physical safeguards in an effort to protect personal information in our custody and under our control against unauthorized access, use, modification and disclosure.


We have personal information retention processes designed to retain personal information for no longer than necessary for the purposes for which it was collected or provided to us or to otherwise meet legal requirements.

Accuracy & Access

If we receive a request from an individual to access or update personal information we maintain on behalf of a business partner, we will direct that individual to the relevant business partner. We will assist our  business partners wherever possible in responding to individual access requests.

Subject to limited exceptions prescribed by law, you may otherwise request access, updating or correction of your personal information under our control by submitting a written request and satisfactory identification to Uncoil at the contact information set out under Contact Us below.

Changes to this Privacy Policy

This Privacy Policy may be updated periodically to reflect changes to our personal information practices. The revised Privacy Policy will be posted on this Website. We strongly encourage you to please refer to this Privacy Policy often for the latest information about our personal information practices.

Contact Us

Please contact Uncoil at privacy@uncoil.ai with any questions or concerns that you may have about this Privacy Policy or the manner in which personal information is collected, used, disclosed and otherwise managed by Uncoil.